Master of Business Administration – Semester I – Rai University

Master of Business Administration – Semester I

Subjects	Unit	Topic of PPT & Notes	Topics of Video Lecture
Marketing Management-I	1	Marketing Myopia Customer Value & Satisfaction 4Ps of Marketing Introduction To Marketing Marketing Concepts	Introduction To Marketing Management
	2	Ge Matrix Marketing Environment Stregegic Business Unit	Porter'S Five Forces Model
	3	Segmentation, Targeting And Positioning Consumer Behaviour	Consumer Behavior
	4	Porter’S Five Force Model Generic Strategies International Market Entry Strategies	SBU & BCG Matrix
	5	Service Marketing Ethics & CSR
It for Manager	1	Computer Hardware System
	2	Computer Software
	3	Operating Systems
	4	Data Communication And Network	Computer Network And Communication
	5	Functional And Enterprise Systems
Quantitative Techniques	1	Basic Quantitative Techniques Linear Programming Transportation, Assignments And Transshipment Linear Programming In Operation Management
	2	Measures Of Central Tendency Measures Of Variations	Measures of Central Tendency Measures of Dispersion
	3	Correlations	Correlation Analysis Part 1 Correlation Analysis Part 2 Regression Analysis
	4	Probability & Probability Distribution Introduction To Probability	Probability
	5	Sampling Hypothesis Testing
English Communication and Life Skills	1	Soft Skills – Hard Skills	Basics Of Soft Skills
	2	Business Vocabulary
	3	Corporate Communication
	4	Business Communication
	5	Presentation Skills	Presentation Skills
Accounting for Managers	1		Ledger Posting Journal Entries
	2		Final Accounts
	3		Ratio Analysis
	4		Cost Volume Profit Analysis
Managerial Economics	1	Introduction Forms Of Busi Organization Demand Forecasting Demand & Supply Elasticity	Demand And Supply
	2	Business Costs And Revenues Market Structure Market Structure Additional Pricing Stratagy Wage Differiance	Pricing Products- Understanding And Capturing Concept Of Price & Cost Market Structure Pricing Strategies
	3	National Income Inflation Unemployment
	4	Profit Management & Risk Analysis
Organizational Behavior	1	Introduction To Organization Behavior Foundations Of Individual Behavior Diversity In Organizations
	2	Attitudes And Job Satisfaction Emotions And Moods Personality And Values Perception And Individual Decision Making	Attitude & Job Satisfaction
	3	Motivation Concepts Motivation: From Concepts To Applications Foundations Of Group Behavior Leadership	Motivation & Its Application Group Dynamics
	4	Power And Politics Conflict And Negotiation Organizational Change Stress	Stress
Introduction To Management	1	Concepts Of Management Planning	Basics of Management Planning
	2	Organizing Departmentation Directing & Leadership	Organizing Departmentation Directing & Leadership
	3	Staffing Motivation Controlling	Staffing HRP Process Controlling Process
	4	Communication Social Respnosibility Of Business	Social Responsibility of Bus Communication Process