Rai University has always believed in doing something different and providing new and varied experiences to its students. The Corporate Resource Cell organized a visit into one of the biggest cold drink brands in India, Hindustan Coca Cola Beverages Pvt Ltd on 18th September 2015. Mr. Dhaval represented the company and guided the students around the campus facility. The students of B.Tech Mechanical Semester III were the prime beneficiaries of the tour.
The Coca-Cola Company is the world’s largest beverage company, largest manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups in the world, and is one of the largest corporations in the United States. The manufacturing facilities of Coke are capable of producing 55000 cases/days, the world’s favorable soft drink is Ahmedabad’s favorable too; evident from the phenomenal growth rate that coca-cola has achieved since its re-introduction in India.
The Industrial Visit aimed at understanding an overall view of the Coca Cola Facility and to understand different aspects of business like functions related to factory, organizational culture of coca-cola, technology used for making product, to know the Bottling and other procedures of coca-cola and finally the marketing strategy of the organization.
The tour was initiated by giving a brief overview of the strict rules and regulations to be followed by the students and an informative video about safety precautions and practices followed by the staff and workers. During the tour the students were briefed about the production process, operations control processes and the complex machineries fully automated for producing and packaging the beverage into bottles and cans.
The students were fascinated by the amazing level of mechanical automation used and gained lot of insights into the working and management of one of the biggest beverage brands with the tagline ”Thanda Matlab Coca Cola”.