17th September, 2014, Management students of BBA at Rai University, Ahmedabad visited Havmor. ‘Havmor’ is a 70 year old renowned name in Gujarat. It not only has more than 20000 outlets across Gujarat, Maharashtra, Rajasthan and Madhya Pradesh but also has more than 160 products, possibly the most extensive in India.
In the course of the visit, students saw the process of manufacturing Ice Cream. The significance of Raw Material and Quality Testing was explained also the difference between Real Ice Cream and Frozen Dessert was explained. Students also visited the storage area where Ice Cream is kept at the temperature below minus 20 degrees.
As a learning outcome students learnt the way Ice Cream industry works and the varied challenges faced by them like fluctuation in price of raw materials, perishability of product, etc., and what they do to overcome the challenges. All in all, the visit was smoothly conducted by the Corporate Resource Cell (CRC) team, which played an important role to improve knowledge of students.