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Guest Lecture – Cosmic Information & Technology Ltd., Manager Marketing – Mr. Tejas Mehta

Guest Lecture is a way of enriching students with the latest updates of the industries and technicalities. Corporate Resource Cell (CRC) at Rai University, Ahmedabad organized a guest lecture on 22nd August, 2014 by Mr. Tejas Mehta, Manager Marketing at Cosmic Information & Technology Ltd.

He delivered the lecture on the topic ‘Research Methodology & Ethics in Research’. Mr. Tejas Mehta is MBA Marketing with more than eight years of experience in Strategic Marketing, Brand Communication; Go to Market (GTM) initiatives, New Service Offerings Creation, Key Account Management, Partnership Management, Sales Support, Team Management, Pre Sales, Branding and MarCom activities. The lecture encompassed Research Methodology and its importance, purpose of doing research, research process, types of research questions & results, criteria of doing research, significance of doing research, role of research in management and components of research. The lecture also included practical examples, such as what, when, where, why & how to do research, enhancing the opportunities to explore the necessity of conducting ethical research. He also talked on current ethics followed by industry for research. Mr. Tejas Mehta provided his perspective regarding the different source of data and ethics in management research. The lecture was concluded with vote of thanks. The Lecture by Mr. Mehta was result oriented as it described the process of overall prospects of conducting ethical research and requirement of the Industry. On the whole, it was a knowledge gaining guest lecture.

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