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Guest Lecture by Mr. Tejas Mehta , Manager Marketing at Cosmic Information & Technology Ltd.

Guest speakers from the Industry have become an important part of the educational experience for management students, and supplement the pedagogical goals of management education with exposure to the real world experience of successful practitioners. Corporate Resource Cell (CRC) at Rai University, Ahmedabad organized a guest lecture on 22nd March, 2014 by Mr. Tejas Mehta, Manager Marketing at Cosmic Information & Technology Ltd. He delivered the lecture on the topic ‘New generation advertisement powered with technology’. Mr. Tejas Mehta is MBA Marketing with more than six years of experience with specialization in Strategic Marketing, Brand Communication; Go to Market (GTM) initiatives, New Service Offerings Creation, Key Account Management, Partnership Management, Team Management, Pre-Sales and Branding/MarCom. In his lecture, Mr. Tejas talked about the changes in the world of advertisement. He also emphasized on Interaction with target groups, communication modes, etc. One significant learning benefit derived from the guest lecture was an enhancement of the educational experience as a result of giving students real world knowledge experiences, insights and perspectives for their particular fields and disciplines. The lecture was concluded with Vote of thanks.

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