Students of Rai Business School get the opportunity to learn directly from business and corporate leaders through guest lectures conducted by the Corporate Resource Cell team at Rai University, Ahmedabad. Mr. Pranav Shah, HR Manager – Dainik Bhaskar delivered a lecture on the topic ‘KSA (Knowledge, Skills & Abilities) required in today’s era’ on 21st March, 2014. Mr. Pranav Shah has over seven years of experience and has worked with well known organizations like HP, Pantaloon Retail India Limited, Convergys, etc. KSA required in today’s era which is vital and an interesting topic not only for management students but for each and every student who is intending to enter the corporate world, keeping this view, the lecture was arranged. It was a very interesting lecture and he enlightened the students about the various aspects like Marketing vs. Selling, Knowledge, Skills & Ability: Theoretical, Competencies, Knowledge and Experiences, Technical Concepts, Skills required for a good manager: Knowledge/Technical skills, Human skills, Conceptual (Innovative skills), etc. The lecture was very insightful and it helped students to know the importance of innovation to beat the competition. After the lecture all the questions that the students had were answered satisfactorily. Therefore the overall session was filled with lot of treasured information for students. The lecture came to an end with Vote of Thanks and a token of appreciation.