Contributing towards ‘The Digital India programme,’ which is a flagship programme of the Government of India with a vision to transform India into a digitally empowered society and knowledge economy, Rai University Ahmedabad had organized an Awareness Campaigns on ‘Cashless transactions’ on 16th December, 2017. Cashless India is a mission launched by the Government of India led by Honorable Prime Minister Narendra Modi to reduce the dependency of Indian economy on cash and to bring hoards of stashed money into the banking system. The country embarked upon this transition to a cashless economy as the government took the revolutionary step of demonetization of old currency notes of Rs 500 and Rs 1000 on November 08, 2016. The Bharat Interface for Money (BHIM) mobile app, launched on December 30, 2016, in a bid to make digital financial services available to all, has emerged as one of the fastest growing apps. BHIM is a digital payments solution app, for easy and quick transactions, based on the Unified Payments Interface (UPI) from the National Payments Corporation of India (NPCI). Those who have signed up for UPI based payments on their bank accounts, which are also linked to mobile phone numbers, are been able to use the app to carry out digital transactions. “Faceless, Paperless, Cashless” is one of professed role of Digital India. Rai University, Ahmedabad initiated this Awareness Campaign with a vision to inculcate technology with daily life in the nearby villages, namley Navagam, Timba, Vasai, Muktipura, Bareja and Mahijada, for a better future of folks.
The activity is being carried out with great zeal by Prof. Anirudh Sisodiya, Prof. Hardik Patel, Mr. Pritesh Patel and Mr. Ketul Darji of Rai University. Through is initiative university wishes to contribute towards the mobilization and education of the general public regarding cashless transactions to make the vision of Digital India a reality.